Do You Have a Website Marketing Strategy?
Do You Have a Website Marketing Strategy?
Free Online Articles Directory
Why Submit Articles?
Top Authors
Top Articles
FAQ
ABAnswers
0 && $.browser.msie ) {
var ie_version = parseInt($.browser.version);
if(ie_version Login
Register
Hello
My Home
Sign Out
Email
Password
Remember me?
Lost Password?
Home Page > Marketing > International Marketing > Do You Have a Website Marketing Strategy?
Do You Have a Website Marketing Strategy?
Posted: Jul 22, 2010 |Comments: 0
|
]]>
Without incorporating search marketing into your website marketing plan, you are missing out on the most fundamental opportunity to drive new customers to your website.
A total website marketing strategy begins with well-defined goals and milestones. How many site hits, customer inquiries, newsletter subscribers, or followers do you hope to gain? Is your website marketing goal to sell more products, announce a new product, or increase awareness for your brand / cause? Take time to answer these questions and you will be well on your way towards developing some clear goals for you website. Once you’ve established the goals, you need to create a website marketing plan and (if you have the budget) employ a website marketing company to see them through.
Once your goals are defined, your unique website marketing plan must be developed. Each element defines the specific activities you or your website marketing company will engage in to accomplish your goals. For example, you may choose to submit articles to directories, distribute newsletters, develop PR, buy banner / display advertising on key strategic sites, set up a blog and a Facebook and Twitter account. Each activity must be SMART; specific and measurable. For example, setting up a blog without current posts is fruitless. Why have a Twitter account when you don’t have a blog? Who is going to manage them? Do you have the resource? Are your priorities in the right place?
Social media and blog posts need to be relevant and ideally used for search engine optimisation as well (search marketing) – so they need to be strategic. Newsletters should be distributed on a regular basis so that your business is fresh in the mind of your customer. Articles that are not well written, useful, optimised, or even regular will not drive customers to your website. As you can see, a website marketing strategy has many moving parts, which all exist to achieve the common goal of driving highly qualified traffic to your site to drive ‘conversions’ / sales / sign ups.
If your mind is boggling, you might need to go back to your goals. If you see value in visitors to your website (i.e.: if a reasonable percentage of visitors turn into sales / leads), then it’s worth investing in a website marketing company to put all of this into a clear website marketing plan for you. Each element of website marketing – search marketing, search engine optimization, online content distribution, social media, PR and blogging activity to name a few – have their place in a website marketing strategy. Generally, big companies need guidance as to how to prioritize these elements and to better understand how they fit together; never mind having them implemented.
Finally, reporting and analysis will help you understand what’s working currently, and where the gaps are. Are you using a useful tracking tool like Google Analytics? Have you got conversion goals set up in it, to measure performance of each source of traffic? Are your website marketing activities accomplishing the predefined goals?
Website marketing is an ongoing process that requires strategy; not a one-off event that your IT guy can manage. While it is possible to go it alone, you should consider hiring a website marketing company to do it for you. The investment is a small one when compared to the total financial investment that you have made in setting up your website and establishing your company.
Retrieved from “http://www.articlesbase.com/international-marketing-articles/do-you-have-a-website-marketing-strategy-2876798.html”
(ArticlesBase SC #2876798)
Watch your traffic increase just by submitting articles with us, click here to get started.
Liked this article? Click here to publish it on your website or blog, it’s free and easy!
this side -
About the Author:
This Side Up is a boutique website marketing company based out of Auckland, New Zealand. We work with businesses that recognise the internet as an important part of their long-term business strategy. We develop website marketing strategies for our clients, which include search engine optimisation, Adwords training and campaign management.
]]>
Questions and Answers
Ask our experts your International Marketing related questions here…
200 Characters left
What is the objective of using a viral marketing strategy? How do you put it into practice? What are the strengths and weaknesses of viral marketing?
How to sell olive oil by network marketing strategy?
What is the easiest way to get more traffic to an old debunked website
Rate this Article
vote(s)
0 vote(s)
Feedback
RSS
Print
Email
Re-Publish
Article Tags:
website marketing, website marketing company, adwords training
Latest International Marketing Articles
Turning Website Visitors to Paying Customers
Alistair Marshall shows you how to turn website visitors into paying customers. (03:05)
Website Design – Internet Marketing Pillar #1
Marketing tips: Learn about the basics of marketing website design (09:49)
How to Create a Website Traffic Funnel to Generate Leads
Learn how to leverage ‘Authority’ sites to improve your search engine ranking and increase targeted website traffic for FREE!
Free Traffic Tips! only at:
http://www.OnlineSellingDomination.com/ebook
End the guesswork and follow a proven online marketing system!
[+] Includes all resources & instructions (incl. a free landing page template for lead capture!)
(03:00)
How to Find Marketing Jobs on Industry Association Websites
In Chapter 6 of 13, Brown University graduate Caroline Giegerich promotes herself by posting resume on Direct Marketing Association website, ultimately finding innovative direct marketing position at the Los Angeles Times. (01:03)
Learn how to design links, search, breadcrumb, choices, in order to achieve clarity and usability in your website. (07:41)
Marketing Research & Marketing Communication
Marketing communication functions within a marketing framework. Traditionally known as the promotional element of the four Ps of marketing (product, place, price, and promotion), the primary goal of marketing communication is to reach a defined audience to affect its behavior by informing, persuading, and reminding. Marketing communication acquires new customers for brands by building awareness and encouraging trial. Marketing communication also maintains a brand’s current customer base.
By:
Krishan Kantl
Marketing>
Social Marketingl
Jan 13, 2011
lViews: 176
Website designing and development Company in Hyderabad
We are offering High Quality Solutions to Website designing and development, web application development, E-commerce website development and website maintenance, social networking website development and web portal development, sms services website development services in Hyderabad, Andhra Pradesh in India.
By:
Chandrashekar Reddyl
Computers>
Programmingl
Jul 06, 2010
Hiring an Internet Marketing Service – Keeping it Safe
To help you find an internet marketing service that is right for you and your business, use these simple techniques to qualify and choose a company that will get you top ranking the right way and keep you there.
By:
Willl
Internet>
Internet Marketingl
May 24, 2010
Surefire Ways To Grow Your Website Traffic – Starting Tomorrow
Traffic is the most important thing to a successful internet based company. Aside from ensuring that you have a great product to sell, and you have your company’s internal organization well taken core of, it would be time to get to the nitty gritty of things, generating traffic.
By:
Andrew Wilsonl
Niche Market Research for Home-based Internet Businesses
The quickest and cheapest way to generate income from the Internet is to start a home-based Internet business using Pay-Per-Click Advertising (AdSense) and Affiliate Marketing. If you want to succeed at AdSense Affiliate Marketing, niche market research is an absolute requirement. Select the wrong niche and fail. Select the right niche markets and you WILL make money.
By:
Robert L. Ludwigl
Internetl
Aug 14, 2007
lViews: 254
Online Network Marketing: How To Create Your Money Making Online Business
Find out how you can do online network marketing without the burden of ‘old model’ offline methods. Create your own website business! Learn what sources of income are available online, so that you can fund your marketing and advertising. Learn the best content and interactive marketing methods, including: 1. Content Websites 2. Article-Writing 3. Videos 4. Press-Releases 5. Blogging 6. Niche-Forums 7. Social Networking 8. Download Ann Sieg’s Latest eBook. Find out about click-by-click training.
By:
Darcy Johnl
Business>
Business Opportunitiesl
Apr 06, 2009
4 Important Tools You Need To Succeed As An Affiliate Marketer
Affiliate marketing is one the most powerful and easy ways through which you can earn money online. To succeed in affiliate marketing on the internet, you will need several tools that you can use to build your business.
By:
Frank Londonl
Internet>
Internet Marketingl
Dec 18, 2009
Free Seo training in Karachi, Pakistan
Free Seo training in Karachi, Pakistan Search Engine Optimization (SEO) is the process of growing high quality (targeted) traffic to your website or blog search engine in Google organic results (free or unpaid results). You’re not going to pay nothing for these search results. From my Free Seo training in Karachi, Pakistan, those beginners learn how to create a website search engine friendly. This Free Seo training in Karachi, Pakistan, Once you’re Google AdSense Training you can Free
By:
Syed Abdul Rehmanl
Businessl
Jul 03, 2010
lViews: 104
Favorable Information And Facts To Manage Your Private Label Rights
You will discover there are now a lot of membership sites that for just a monthly fee offer you with a regular supply of PLR items. Now as I am sure you can think, a little bit of of a lot of these are superior to many others however the PLR products on a little of all of them really are first class and in case you take time to modify all of these Private Label Rights products to your own very own style, you seriously could be at to a winner.
By:
miell
Marketing>
International Marketingl
Apr 03, 2011
Launch Jacking Review and Coupon Discount
Launch Jacking Review and Coupon Discount. Here is the Launch Jacking Coupon and Discount: Now, you can get Launch Jacking Coupon and Discount with the blow link, and the Coupon is from internet or official website, it is a good way that you can buy the cheap goods from Launch Jacking.
By:
ruiterenl
Marketing>
International Marketingl
Apr 02, 2011
The newest product from Frank Lucas and Matt Marcus that they can named as Mobile Mass Money has been launched. What’s so special about this products? Is it another make money online product with all methods discussed before or it’s something new, no time before revealed. Read my honest Mobile Mass Money review to explore this new exciting product.
By:
Helen Madisl
Marketing>
International Marketingl
Apr 02, 2011
Safety Method for Automatic Food Packaging Machines
There are also automatic food packaging machines that are needed for safe and efficient shipment or transportation. With the automatic packaging method, risk for commodity mishandling is reduced.
By:
Ira Millerl
Marketing>
International Marketingl
Apr 01, 2011
Factors To Consider in Home Remodeling
As a matter of choice, Chicago home renovation can add enormous value to an existing home and preserve some of its important areas. Doing this can add great value to the equity it will create.
By:
Ira Millerl
Marketing>
International Marketingl
Apr 01, 2011
Is your Social Media marketing experiment doomed before it begins?
Are you thinking of experimenting with social media in your business? Be careful about the experiment. What are you actually testing? Are you testing whether social media can work for your business? Or testing how best to use it?
By:
Richard Keevesl
Marketing>
International Marketingl
Apr 01, 2011
Choosing Internet Marketing Services You Can Trust
In the same way, you wouldn’t put your business in the hands of Internet marketing services who ‘know a little bit about SEO’ but don’t have the experience or expertise to sort out your email campaign, your social media positioning or your off page press releases. That is why it is so important to choose Internet marketing services.
By:
Paul Smithl
Marketing>
International Marketingl
Apr 01, 2011
Make money from google and click bank
you can make money ( doubles ) your earninge to 30,000$ from google and click bank
By:
Mido Sensel
Marketing>
International Marketingl
Apr 01, 2011
Add new Comment
Your Name: *
Your Email:
Comment Body: *
Verification code:*
* Required fields
Submit
Your Articles Here
It’s Free and easy
Sign Up Today
Author Navigation
My Home
Publish Article
View/Edit Articles
View/Edit Q&A
Edit your Account
Manage Authors
Statistics Page
Personal RSS Builder
My Home
Edit your Account
Update Profile
View/Edit Q&A
Publish Article
Author Box
this side has 1 articles online
Articles Categories
All Categories
Advertising
Arts & Entertainment
Automotive
Beauty
Business
Careers
Computers
Education
Finance
Food and Beverage
Health
Hobbies
Home and Family
Home Improvement
Internet
Law
Marketing
News and Society
Relationships
Self Improvement
Shopping
Spirituality
Sports and Fitness
Technology
Travel
Writing
International Marketing
Marketing Tips
MLM
Press Releases
Social Marketing
Viral Marketing
]]>
Need Help?
Contact Us
FAQ
Submit Articles
Editorial Guidelines
Blog
Site Links
Recent Articles
Top Authors
Top Articles
Find Articles
Site Map
Mobile Version
Webmasters
RSS Builder
RSS
Link to Us
Business Info
Advertising
Use of this web site constitutes acceptance of the Terms Of Use and Privacy Policy | User published content is licensed under a Creative Commons License.
Copyright © 2005-2011 Free Articles by ArticlesBase.com, All rights reserved.
This Side Up is a boutique website marketing company based out of Auckland, New Zealand. We work with businesses that recognise the internet as an important part of their long-term business strategy. We develop website marketing strategies for our clients, which include search engine optimisation, Adwords training and campaign management.
Newest Templates with Resell Rights
Related posts:
Looking around…
I like to surf around the internet, often I will just go to Stumble Upon and read and check stuff out…
Yahoo results…
While searching Yahoo I found this page in the results and I didn’t think it fit…
Just Browsing…
While I was browsing yesterday I saw a great post about…